![]() This did not impact the ABC soaps as much as CBS’ cancellation of As The World Turns did the following year. CBS had previously canceled by Guiding Light which aired at 3:00 PM in most markets but aired in the 9:00 AM slot in major markets like NYC where GH dominated. GH also moved up an hour to 2:00 PM into canceled One Life To Love’s timeslot. B&B no longer had to compete with All My Children at 1:30 PM. The two soaps saw their direct soap competition in their respective timeslots canceled. While all four soaps benefitted to some degree, both B&B and GH shared an important factor in common. This may have sent that segment of the audience looking for scripted drama moving towards the only four remaining options in the genre. There was also the cancellation of half the soap operas on the air in the four previous seasons. ![]() ![]() GH was celebrating its 50th anniversary, saw the influx of many returning favorites, and had hit a creative renaissance in the eyes of many viewers. Prior to 2015: Viewers Return as Options DwindleĪll four of the soaps saw increases between 2012-2013 to 2014-2015 seasons, but since I don’t have exact numbers, I am going to leave that cute little □ emoji in place of an actual number.ī&B and GH, in particular, saw their audiences increase quite a bit in that period which can be attributed to a few different factors. Total Viewers For Each Season Since 2014-2015 Season ![]()
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